28.1.14

בלוגרית בגרוש


אני יודעת שיעופו עליי אבנים עכשיו מכל הצדדים וזה בסדר ובכל זאת, בלוגרית יקרה ספציפית מאוד שדחפה אותי לפוסט הזה אני אומר את זה פעם אחת וברור. כשאת מבזבזת יום עבודה שלך לאירוע יח"צ בקצה המדינה כאשר שבוע לפני זה היית באותו אירוע במרכז הארץ וגם דאגת מאוד ללכלך על המותג וגם על משרד יח"צ שמייצג אותו. היום בזבזת חצי שעה לשכנעה אותי שהיית מלעת סקרנות להגיע לאותו אירוע בדיוק בבאר שבע, להכיר את המותג ו"לתמוך בו" 1. או שאת חושבת שאני מפגרת 2. או שאת סתומה ברמות קשות 3. את מלקקת טוב מאוד לעולם היח"צ. 

עכשיו למסקנות שלי, אני לא מגלה כאן את אמריקה לאף אחד בסך הכל אומרת בכל רם את מה שכולם חושבים ואפילו לוחשים פה ושם אבל משום מה בסופו של היום מחליטים להתעלם. תעשיית הבלוגרים בארץ לא קיימת ולא נראת באופק. את הבלוגריות שאפשר לקרוא להם הצלחה ישראלית אפשר לספור על כף יד אחת, אתם אף פעם לא תראו אותם באירועי יח"צ בישראל לפחות בשנה האחרונה ואם כן אז זה מאוד נדיר.

רוב משרדי יח"צ בארץ לא יודעים איך לאכול אותנו, ואלה שיודעים יודעים טוב מאוד שבלוגר ישראלי לפחות בתחום האופנה אינו מהווה ערך שיווקי ללקוח שלו. כולנו בורג קטן במערכת במקרה של רובנו לוח פרסום חינם למשרדי יח"צ. גם אני בורג בדיוק כמוכם שנה האחרונה קצת שיניתי את "תפקידי" את רואים אותי פחות ופחות באירועים וגם די הפסקתי לכתוב בעברית.

בחצי שנה האחרונה מצאתי את עצמי יושבת בצד השני של המערכת בניסיון להבין קצת יותר, אין סוף פגישות עם משרדי יח"צ וסדנאות לתקציבאיות ואפילו השתלמות בחול. גיליתי המון ולמדתי עוד יותר, הכי חשוב ראיתי את עצמי מהצד. גיליתי תמונה יותר שלילית ממה שחשבתי, בנות שמתחננות לליפסטיק או להזמנה לאירוע, קראתי מיילים הזויים שבלוגריות שולחות למשרדים עם אין סוף שקרים, בנות שמפגינות חברות אמת ונפש ברשתות חברתיות, אירועים ובחיים ורגע אחר כך יורקות אחת על השנייה. תקציבאיות שקורסות תחת שעות עבודה מטורפות ולא מקבלות תגמול הולם לעבודתם.

אין לנו מה לבכות על התנהגות של משרדי יח"צ כלפי בלוגרים כל עוד תסכימו להוראות משחק שלהם זה מה שתקבלו, ורק שתדעו יש משרדים שמנסים לעבוד גם אחרת ולעבוד נכון ונתקלים בקיר וחמדנות יתר.

בפעם הבא שאת מתיישבת לכתוב פוסט רק בגלל שבבוקר קיבלת תזכורת במייל "האם יצא במקרה הפוסט על..." "אשמח ללינק לפוסט במקרה" "עבר המון זמן מאז האירוע..." תחשבי איפה היית רוצה לראות את הבלוג שלך עוד 5 שנים.

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